The 6 Lessons of Accidental Branding. Professor David Vinjamuri, author of the soon to be released book, Accidental Branding: How Ordinary People Build Extraordinary Brands will discuss his 6 Lessons from Accidental Brands.  David teaches Marketing at New York University and is founder and President of ThirdWay Brand Trainers, a marketing training company whose clients include American Express, Starwood Hotels, and other leading consumer brands. Earlier in his career, he was a brand manager at Johnson & Johnson and Coca-Cola.

If you missed it...

New Member Breakfast Orientation
Please join your fellow marketers and the American Marketing Association Pittsburgh Chapter Board at our Spring Orientation.

Who Should Attend:

• New Members looking to learn more about the benefits and uses of their AMA membership. 
• Current Members looking to get more out of their membership.
• Non-Members looking to find out what the AMA is all about.

Set aside the morning of April 24 to enjoy breakfast with members of the American Marketing Association Pittsburgh Chapter’s board. Board members will make short presentations on your chapter, local events, member benefits, sponsorship and more. There will be an opportunity to join the Leadership Team, members like you, who volunteer to help keep our chapter active and vital. Remember – it’s your AMA membership. Your input helps to insure that the AMA fills your marketing needs. This will be our third New Member Breakfast Orientation. Prior attendees have found it useful and informative – we think you will too. 

Date: April 24, 2008
Time: 8:00 AM to 9:00 AM
Location: Mellon Client Service Center, Visitor’s Center, Second Floor, Room 214
For More Information: Mike Kaulakis at mkaulakis@frontierstravel.com or
call 724-935-1577 x1014 by Tuesday April 22

October 11, Digital Marketing Summit Downloads:
Mike Moran's presentation "Step-by-Step Search Marketing Sucess" (PDF, 2.5MB)
Malcolm Faulds' presentation "Optimizing Social Media" (PDF, 2MB)
Joe Shantz's presentation "Web Analytics and Magic Beans" (PDF, 369k)

Go to the National AMA event calendar >>