Join the AMA Pittsburgh for this very special half day event, as we play host to some of the most influencial marketers in Cause Branding and Corporate Social Responsibility.  Learn how Cause Branding is focused on not only doing good for others, but adding value to a company's shareholders and influencing the bottom line.

Speakers include:

• Carol Cone, Executive VP Edelman PR – the “Mother of Cause Branding” will discuss Edelman's annual goodpurpose™ Consumer Study and its Trust and Health Engagement Barometers.
  
  
• Mary Irwin-Scott, President of Pittsburgh-based Riverside Design Group (www.riversidedesigns.com), will discuss their Plates with Purpose initiative (/www.plateswithpurpose.com)

Carol Cone, Executive Vice President at Edleman PR. At Edelman, Carol Cone provides strategic counsel to clients on the development of cause, public engagement strategies, corporate and brand citizenship. She will continue her deep commitment to innovative research with consumers, executives and employees; she will work with the firm’s leadership to apply insights from Edelman’s annual goodpurpose™ Consumer Study, its Trust and Health Engagement Barometers, as well as create new insight reports and intellectual property.

Carol is internationally recognized for her work in the Cause Branding®, corporate citizenship and strategic philanthropy arenas.  For over 25 years, she has embraced a steadfast commitment to building substantive and sustainable partnerships between companies and social issues.

From 1980 – 2010 she was the Founder, CEO and Chairman of Cone, Inc.,  recognized as the nation’s leading Cause Branding consultancy.  There she led the development of signature cause branding programs for forward-thinking Fortune 500 companies and not-for-profit organizations, including: the Avon Breast Cancer Crusade, ConAgra Foods' Feeding Children Better, PNC Grow Up Great, the American Heart Association's Go Red for Women Movement, P & G’s Live, Learn and Thrive, ITT Watermark, Western Union's Our World, Our Family and Reebok's Human Rights programs. She also created groundbreaking research reports to advance the strategic practice of social issues engagement.  Overall, Cone’s signature cause programs have raised more than $1.2 billion for various social causes.

In 2007, PR Week called her "arguably the most powerful and visible figure in the world of Cause Branding." Her recognitions include:

• 100 Most Influential People in Business Ethics, Ethisphere Magazine, 2007
• 25 Most Powerful Professionals in the Communications Industry, PRWeek, 2007
• Changing the Game Award, Advertising Women of  New York, 2007
• Lifetime Achievement Award, PR News, 2005
• 50 Most Powerful Women in Public Relations, PRWeek
• Entrepreneur of the Year, Arthur Young/Venture Magazine
• SABRE Award for Outstanding Individual Achievement

Mary Irwin-Scott, Co-Founder and President of Riverside Design Group, and Regent Square resident,  Irwin-Scott is an active supporter of a variety of area and national non-profits through Plates With Purpose, an innovative extension of Riverside that allows it  to strengthen and support the community. Plates With Purpose offers a series of custom glass plates designed to raise awareness of the missions of its non-profit partners. To date, this 5 year effort has raised more than $125K for it's non-profit partners, including Habitat for Humanity, Greater Pittsburgh Community Food Bank, and Forbes Hospice.  Mary serves on the Board of Directors of POWER (Pennsylvania Organization of Women in Early Recovery) and Pittsburgh AIDS Task Force.