Trend Spotting & Setting Summit
October 8, 7:30 to 11:30 a.m. at DoubleTree Hotel, One Bigelow Square
Follow the evolution of marketing trends: how trends get started, the psychology behind why people follow trends, its impact on market research and what trends are on the horizon. A complimentary edition of the book, “2011: Trendspotting for the Next Decade” by Richard Laermer, will be provided to every attendee including a book signing opportunity.
All attendees will receive a complimentary edition of
Richard Laermer’s book, “2011: Trendspotting
for the Next Decade”
Register |
 |
Fees:
$50 - Members
$55 - Guest of Member |
$65 - Non-Member
$25 - Grad and Undergrad Students |
Keynote Speaker:
Richard Laermer – Expertise on media culture and hype, “Full Frontal PR,” “Punk Marketing” and now "2011: Trendspotting,” Richard Laermer is a former magazine and newspaper journalist, with 5 best selling books and CEO of acclaimed PR agency RLM (www.RLMpr.com). He cohosts Unspun Radio on iTunes and stations across the country appears regularly on all broadcast networks — always in character.
Guest Speakers:
Trends Impact on Market Research
Yvonne Campos, President, Campos Market Research
The Psychology behind Trends: Why People Follow Them
Lindsay Zaltman, Psychologist & Managing Director of Olson Zaltman & Associates
Current Trends and How They Were Started
Dee Schlotter, Brand Manager, Color, Pittsburgh Paints
Agenda:
| 7:00 am |
Registration Opens & Breakfast Buffet Served |
| 7:30 am |
Program Begins |
| 7:40 am |
Comcast Spotlight Case Study - Tim Kirsch, Manager, Comcast Spotlight |
| 7:50 am |
AMA Announcements |
| 8:00 am |
Dee Schlotter, PPG Brand Manager
Presenting - Evolution of Color Trends |
| 8:40 am |
Lindsay Zaltman, Psychologist and Managing Director, Olson Zaltman & Associates and co-author of Marketing Metaphoria
Presenting - The Psychology Behind Trends: Why people follow them |
| 9:20 am |
BREAK |
| 9:30 am |
Yvonne Campos, President, Campos Market Research
Presenting - Trends Impact on Market Research |
| 10:15 am |
Richard Laermer, CEO, RLM Public Relations and author of Punk Marketing and 2011: Trendspotting for the Next Decade |
| 11:30 am |
Program Concludes |
Speaker Bios:
Richard Laermer is CEO of 20-year-firm RLM Public Relations, one of the only independent PR firms actually fun to work with; find out yourself by following him on Twitter via @laermer. RLM's client list includes such disruptive visionairs as Obopay, HotChalk, FlypMedia, Reed Business CEO Tad Smith, Scitable (from Nature Publishing), Epic Advertising and Yodlee.
Old enough to be wise and young enough to be handsome, Laermer's latest book is the new and recessionary paperback Punk Marketing from HarperCollins. Last year’s 2011: Trendspotting for the Next Decade, is also in stores from McGraw-Hill. He is best-selling author of the perennial PR handbook Full Frontal PR and 2002's trendSpotting. Laermer co-hosted TLC's business makeover show Taking Care of Business and has a following as commentator for Public Radio's Marketplace.
His and Kevin Dugan's BadPitchBlog (BadRelease.com), is recipient of PRSA's Bronze Anvil Medal for Best Blog and Cision’s Top 10 PR Blogs citation (2009). Laermer was inducted in PR Hall of Fame in 2007. A featured blogger on Huffington Post (huffingtonpost.com/richard-laermer), Laermer will soon take all the above and teach all business people how to be “really famous,” as opposed to the ole celebrity fame: See howotfame.com/details for the scoop. He lives in New York and resides on airplane seats.
His blog is found at Laermer.com and he twitters frequently at twitter.com/laermer.
Laermer bean his career as a report in 1979. His columns, reporting and reviews have been published in The New York Times, New York Daily News, Reuters, USA Today, New York Observer, People, Manhattan Inc., US Weekly, Chief Executive, Washington Post, Rolling Stone, Editor & Publisher, and others.
A sought-after media trainer, Laermer has drilled hundreds of CEOs, celebrities and spokespeople (even a chimp for e*Trade) to deliver messages skillfully and with no punches pulled. A renowned speaker, his outlandish speeches about trends, media, and marketing have wowed audiences on five continents.
Laermer is a frequent guest on CNN, FOX News, CNBC, and on the business site CNNMoney.com. His “Unspun” media commentary runs on radio and on UnspunTV.com while columns on the PR business appear in Media Bistro, Advertising Age, AdWeek, Meetings magazine, and PR News.
R. Yvonne Campos founded Campos Market Research over 20 years ago and is a nationally recognized focus group moderator and facilitator.
Yvonne is a very active member of the Pittsburgh business community and has been recognized locally, regionally and nationally for her entrepreneurial spirit and community involvement. She has led her company to become the premier research company in this market by introducing new and innovative research techniques and unparalleled customer service.
She founded two local Chapters of the Women President's Organization, a peer to peer learning model for women-owned businesses with revenues exceeding one million dollars.
Lindsay Zaltman is Managing Director at Olson Zaltman Associates, a research-based marketing strategy firm.
Lindsay is co-author of the book “Marketing Metaphoria” by the Harvard Business Press. He has been published or cited in numerous publications including The Harvard Business Review, The New York Times, Fast Company Magazine and The Journal of Business Research. He has lectured extensively at various companies and conferences around the globe.
Lindsay earned a Masters in Marketing Research from the University of Georgia and a BA in Anthropology from the University of Maine.
Dee Schlotter is Brand Manager, Color, Pittsburgh Paints. She brings more than 6 years of color marketing experience and 12 years of paint experience to The Voice of Color program. Dee has a Bachelor's of Art in English from the University of Pittsburgh and M.S. in Environmental Science Management from Duquesne University. Both degrees have enhanced the creative and science parts of marketing The Voice of Color.
In addition to directing the color program for Pittsburgh Paints, Dee launched the Pure Performance line of environmental paints. She continues to work closely with the Rachel Carson Homestead foundation and Frank Lloyd Wright’s Fallingwater that require environmentally-sound paints and authentic color palettes.
Dee is a member of the American Society of Interior Designers (ASID), International Interior Designer Association (IIDA), National Kitchen & Bath Association (NKBA), American Institute of Architects (AIA) and Color Marketing Group.
She loves spending time with her husband and five-year-old son, riding horses, and hiking. Dee's color Harmony is: Leather, Stone & Wood.
